Beta · free access available

coach.don't do admin.

Lakon handles the business side of coaching: who needs you today, check-in reminders written in your name, and clients who reschedule their own missed workouts. You keep the coaching.

You start by building your coaching site and brand kit (about 20 minutes). No credit card. Free during beta.

Already have a beta code? Enter it here

Sound on. Captions are built in.Product screens show fictional demo clients.
Sound familiar?

that's not coaching. that's admin.

You became a coach to change lives. The rest of the week goes to chasing people.

  • Who skipped Tuesday?
  • Who owes a check-in?
  • “Can you move my workout?”
  • Did that payment clear?
Meet Lakon

the business side, handled.

01 · Your morning

see who needs you today.

Your dashboard flags the clients who are slipping, with the reason: adherence dropping, days without training. Message them in one tap.

Trainer OS dashboard card titled Who needs attention, flagging two clients whose workout adherence dropped to zero, each with a Message button
02 · Automations

written in your name. sent only on your yes.

Check-in reminders, missed-workout nudges and “nice work” messages. Lakon drafts them for you and holds them until you approve, edit or cancel.

Nothing goes out to a client until you approve it.

Automations screen: drafted check-in reminders waiting for approval, each with Approve, Edit and Cancel buttons, under a banner saying nothing below has been sent
03 · Client app

missed a workout? they move it.

Clients can move a missed session to tomorrow or another day, or log it if they did it later. No text to you.

Client app planner showing a missed Lower Strength session with options: move to tomorrow, move to another day, mark as rest day, log it today
04 · Wearables

their ring and watch data, on their profile.

Sleep, steps, resting heart rate and HRV sync from your client's Oura, WHOOP, Garmin, Fitbit and more straight to their profile, next to their training and nutrition. No more screenshots.

Client profile wearables panel, auto-synced: sleep 7.5 hours, 11,086 steps, resting heart rate 57, HRV 67 milliseconds
05 · Your brand

your clients see your brand.

Your name, your logo and your colors in the app your clients open every day. Available as a white-label add-on.

Client app home screen branded Rivera Strength, showing today's session and a nutrition summary
Trainer OS + client app

one place.
not seven apps.

  • Programs
  • Check-ins
  • Messages
  • Nutrition
  • Form review
  • Wearables
  • Payments
  • Analytics

Your coaching runs from one command center, and your clients get one app for workouts, nutrition and messages.

No website yet?

answer a few questions. get your site.

Lakon's AI builds your coaching website, brand kit and a 30-day marketing plan around your niche and your offer. It's where every new coach starts.

About 20 minutes · No credit card · Free during beta

  1. 01
    Tell us about your coachingYour niche, your style, your offer. About 10 minutes of questions.
  2. 02
    AI builds your packageWebsite, brand kit, email sequence and a 30-day plan for landing your first clients.
  3. 03
    Preview, then go liveSee everything before you commit. Subscribe to go live, or join the beta for free.

“We built Lakon because elite trainers deserve elite tools. You shouldn't need a marketing degree, a web developer, or a $5,000 agency to compete.”

Colby Taylor, Co-Founder
Straight answers

before you start.

Is it really free?

Yes, during the beta. You don't need a credit card to start building your site and brand kit.

Will Lakon message my clients without asking me?

No. Reminders and nudges are drafted in your name and wait in your approval queue. You read the exact words, then approve, edit or cancel. Nothing is sent until you approve it.

Which wearables work?

Oura, WHOOP, Garmin, Fitbit and more. When a client connects theirs, sleep, steps, resting heart rate and HRV show up on their profile in Trainer OS.

Do I need a website first?

No. If you don't have one, Lakon's AI builds your coaching site and brand kit from a few questions about your niche and offer. That's how every new coach starts.

I already have a beta code.

Skip the builder and enter your code here. Already set up? Log in to Trainer OS.

coach more.
admin less.

Start with your site and brand kit, then run your whole coaching business from Trainer OS.

No credit card · Free during beta · Cancel anytime

Already have a beta code? Enter it here

Step 1 of 8

Your Brand Foundation

Let's start with the basics. This is what your website and brand will be built on.

Weight Loss
Muscle Building
Athletic Performance
General Fitness
Nutrition
Other
🔥
Tough Love
High accountability
★
Encouraging
Supportive & warm
▲▲▲
Data-Driven
Metrics & tracking
◎
Holistic
Mind, body & lifestyle
↻
Flexible
Adapts to you
↑
Click to upload or drag here
⬆
Upload your logo — PNG, SVG, or PDF
We'll incorporate it into your brand kit
Dark Premium
Bold Energy
Clean Minimal
Earthy Natural
Bold Powerful
📷
Drop photos here or click to upload
Headshots, action shots, client training photos — anything that shows your brand. JPG, PNG, up to 10MB each.
Step 2 of 8

Your Coaching Offer

What do you sell and who pays you? This shapes your website copy and pricing page.

1:1
1:1 Online Coaching
GRP
Group Programs
NUT
Nutrition Only
HYB
Hybrid
···
Other
Monthly
Per Session
Annual
Varies
$
/month
This is where potential clients go to book a call with you. Calendly, TidyCal, Acuity, or any scheduling link. We'll add a "Book a Call" button to your website pointing here.
@
We'll embed your live Instagram feed on your website and link your profile. Visitors can scroll your posts and click through to follow you.
📱
Drop screenshots here or click to upload
Instagram posts, DMs, texts — any real testimonial image. These appear in a "Social Proof" grid on your website.
These appear verbatim on your website. Leave blank and we'll use a results placeholder — no fake quotes, ever.
We'll add a dedicated "Gear & Supplements" section to your website. Your affiliate links are embedded automatically — when clients click and buy, you earn the commission without any extra steps.
Step 3 of 8

Your Lead Magnet

A lead magnet is a free resource that turns strangers into leads. It's the #1 tool for building an audience of people who want to hire you.

How it works: You offer something valuable for free (a guide, challenge, checklist) in exchange for someone's email. They get a quick win, you get a lead. Then your 5-email sequence automatically follows up and sells them into your coaching program.

Don't overthink it — answer the two questions below, or hit "Let AI pick for me" and we'll figure it out based on your niche. You can always refine it later inside Trainer OS.
We'll ask you two quick questions, then write the concept.
PDF Guide
Email Course
Video
Checklist
Quiz

Building your package...

"The only bad workout is the one that didn't happen."

Step 5 of 8

Building Your Website

We're writing a complete website personalized for you — one moment.

🌐 lakon.ai/t/alex
Weight Loss Coach
Transform Your Body
in 90 Days
Personalized online coaching for sustainable results
Work With Me
🎯
Custom Programs
Built around your life
📱
Client App
Track everything
💬
Daily Support
I'm in your corner
Powered by Lakon
🔒 Domain goes live when you subscribe. You can customize every section inside Trainer OS — colors, copy, photos, offers.
Step 6 of 8

Your Brand Kit

The palette below is the one you picked in step 5. The posting cadence is a suggested starting schedule, the same one we recommend to every coach. The rest of the kit is yours to build inside Trainer OS.

👁️ Preview Mode — the four cards marked example layout below are not generated files. Subscribe and you get the Brand Studio inside Trainer OS, where you upload your logo, set your colors and build the rest.
Logo Variations
Example layout — built in Trainer OS
Color Palette
#0a0a0a   #d4a843   #ffffff
Instagram Bio
Example layout — written in Trainer OS
Posting Cadence
Suggested start · Mon / Wed / Fri
Email Signature
Example layout — built in Trainer OS
Social Templates
Example layout — built in Trainer OS
Step 7 of 8

Your Marketing Plan

A personalized 30-day roadmap to your first 10 clients. Plus 5 emails ready to send.

📋 30-Day Roadmap
Alex's 30-Day Client Acquisition Roadmap
#1 Acquisition Channel
📱 Instagram Reels + DM Outreach
4-Week Roadmap
Week 1
Set up your lead magnet funnel and post 3 value reels showcasing your method
Week 2
Launch your 7-day challenge to your existing audience and collect social proof
Week 3
Scale via DM outreach using transformation stories as social proof
Week 4
Convert challenge graduates into paid clients through discovery calls
⚡ 7-Day Challenge Strategy
Free 7-Day Transformation Challenge
Potential clients get a daily workout + accountability check-in tracked inside Lakon. They get a real result, you get proof. Then upsell into your paid program.
Content Ideas
Reel — Before/after transformation story with your #1 client result
Carousel — "5 mistakes most people make with fitness"
Story — Day-in-the-life showing your coaching process
🎉 Everything is built

Ready to go live,
Alex?

Your complete coaching business is waiting — one click to unlock it all and launch today.

We'll pre-fill it at checkout and send your Trainer OS login here.
🌐
Your Live Website
lakon.ai/t/alex — ready to publish
◈
Brand Studio
Upload your logo, set your colors
✉
5-Email Sequence
Written, ready to send
≡
30-Day Roadmap
Your first 10 clients plan
▣
Trainer OS
Your full coaching command center
⊞
Client App
Give every client their own app
Starter
Starter
—/mo
Up to — clients
  • Trainer OS access
  • Client app
  • Live website
  • Brand Studio access
Growth
Growth
—/mo
Up to — clients
  • Everything in Starter
  • Priority support
  • Programme library
  • Client progress reports
Pro
Pro
—/mo
Up to — clients, then —/mo each
  • Everything in Growth
  • No client ceiling
  • Priority onboarding
  • Early access to new features
✦ Beta Access
Beta
$0/mo
Free for life
  • Everything included
  • Live website
  • Trainer OS access
  • Client app
  • Brand Studio access
Invite code required
Bringing clients with you? Here's the real number.
Your plan follows your roster: Starter covers up to 5 clients, Growth up to 24, Pro up to —. You move up a tier as you grow rather than paying per head. Past Pro there's no higher tier, so it's —/mo per additional active client, billed monthly — including on annual plans. We'd rather you saw this now than on an invoice.
White Label Add-On
+—/mo
Your branding throughout the dashboard & client app · Remove "Powered by Lakon" · Custom colors in your client's app
Coming soon
Add it from Trainer OS after you sign up
—
🔒 Secure checkout
↩️ Cancel anytime